DIRECTOR

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MOGA HARRA

The whole team has done it again! Produced a full CGI commercial for LAMAR that pays homage to their very first commercial, directed by yours truly ten years ago by incorporating multiple elements from the original 2013 copy in the 2023 commercial. The challenging part was matching the tempo of a fast-paced jingle describing the brand’s daily routine in three sets, all within their beloved farm. Our inspiration mainly came from ceramic tableware and Victorian dollhouse toys to give that clean, fun yet prestigious look and feel. As always, we had to add our easter egg signature: planting our team members' names somewhere there.&nbsp;

CLIENT

AGENCY

PRODUCTION HOUSE

COUNTRY

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10 YEARS

Lamar, a local beverage brand in Egypt, wanted to introduce their full range. This project was a great playground for us to direct and not just animate the ad. Syncing the motion of the falling leaf with the music, and making a simple ad with no extra “juice” visually interesting.Fun fact: not one real juice pack was used in this film.&nbsp;

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100% NATURAL

Featured

Listen up, folks. We had a situation on our hands. Our blue friend, who looked like a monkey but claimed to be a space alien creature, needed some serious TLC. And that’s where we came in. Now, some people were skeptical about the whole surgical interference thing. But let me tell you, we knew what we were doing. We weren’t just a bunch of monkeys ourselves. We were determined to give our blue friend the care he deserved. And, man oh man, did we deliver. We fixed him up real good and sent him back into space looking and feeling his best. That’s just how we roll. Now, I hear some rumors floating around that our blue friend ain’t doing so hot these days. Might be the crack, or something. But let me tell ya, when he was under our care, he was the happiest little blue alien monkey you ever did see. We did right by him, and I know we’d do right by any living creature that came our way. That’s just how we do it in ZANAD.

MOGA HARRA

MOGA HARRA

more work

10 YEARS

100% NATURAL

DANGO